Poetry In Potion Fragrance House crafts bold, unforgettable scents for the modern man. Each bottle tells a story of adventure, mystery, and enchantment that leaves an imprint on the senses and the soul. All of our fragrances come loaded with a high concentration of Iso E Super, making them powerfully seductive and alluring. In studies Iso E Super has proven more effective than pheromones at creating attraction. Iso E Super (also known as the seduction molecule) interacts with your natural skin chemistry creating a fragrance that's uniquely your own.